A Certain Age Women Over 40 Feel Younger, Sexier, Cooler Says Ad Exec Katie Keating
Surprise! One in four Americans is a woman over 40. And pop culture and brands get this affluent, powerful demo so wrong. Women over 40 feel younger, sexier, and cooler than ever says longtime ad creative Katie Keating, who co-founded ad agency Fancy to help brands speak to women over 40. We talk ageism and creativity, plus tools and watch-outs for running a successful consultancy of any kind.
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