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TikTok's Viral Discovery Effect
- TikTok's "For You" page surfaces trending content like real-time social conversations and events without needing to follow anyone.
- This lets users stumble on viral memes or happenings, akin to 'showing up at school' and catching up with what everyone's talking about.
From Birthday Invite to Viral Event
- Adrian's Kickback started as a birthday party invite for a 17-year-old in Huntington Beach that inexplicably went viral on TikTok.
- The invite spread widely through TikTok and Snapchat, drawing huge attention and attendees from far beyond the local scene.
Influencers Inflate Party Hype
- TikTok influencers and popular creators publicly announced they planned to attend Adrian's Kickback, fueling even greater hype and frenzy.
- This increased excitement turned a simple party into a large anticipated event attracting widespread attention.