We are talking about harnessing Personalisation and Machine Learning to Upsell and Cross Sell more Products in an online retail context. Saurabh Nangia - the Founder and CEO of TargetingMantra - a SaaS based personalization and targeting platform that enables small and medium sized e-commerce companies cross-sell, and up-sell, like Amazon.
Saurabh has an MSc in Machine Learning, 5 patents pending in the recommendations domain, and is a renowned speaker on machine learning, personalisation and real-time user behaviour.
In the last 7 years, he has worked on personalization engines for Amazon.com, IMDB, Zappos, Audible, and over 50 other companies spanning across e-commerce, marketplace, travel, and other online portals.
In this episode, Saurabh delves deep into the topic of: "Personalisation in eCommerce and it’s impact on Conversions".
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