Lauren Lee is the Director of Sales and eCommerce at ClickBank, an e-commerce platform and affiliate marketplace that connects customers, product owners, and affiliate marketers. Lauren has partnered with top Fortune 100 companies such as Amazon, Walmart, and Apple to spearhead their affiliate marketing strategies. Additionally, Lauren helps brands develop solutions to scale their businesses and exceed their goals.

In this episode…

Affiliate marketing allows influencers, ambassadors, and publishers to promote a brand’s products or services in exchange for a commission. With so many marketing strategies to employ, why should brands use affiliate marketing?

Lauren Lee, an e-commerce expert, explains that this type of marketing is low-risk, as businesses only pay for results. Affiliates can track campaigns and provide real-time feedback. It’s also an effective method to reach new customers with the utilization of a performance affiliate. Performance affiliates serve as media buyers to purchase ads from Google, Facebook, Instagram, and TikTok, driving traffic to a company’s website. There are various types of affiliates to choose from, so it’s vital that a brand understands which program is compatible with its mission and goals.

In today’s episode of the eComm Breakthrough Podcast, Josh Hadley interviews Lauren Lee, Director of Sales and eCommerce at ClickBank, about maximizing customer acquisition with affiliate marketing. Lauren explains how to leverage affiliate marketing to drive traffic, the benefits of creating marketing campaigns, and how to find affiliates to partner with.

Resources mentioned in this episode:

Josh Hadley on LinkedIn
eComm Breakthrough Consulting
eComm Breakthrough Podcast
Email Josh Hadley: Josh@eCommBreakthrough.com
Hadley Designs
Hadley Designs on Amazon
Lauren Lee on LinkedIn
ClickBank
ClickBank on YouTube

Special Mention(s):

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