LensWork - Photography and the Creative Process HT2358 - Branding and Your Own Art Logo
Aug 23, 2025
Explore the significance of branding for artists and photographers. The speaker shares personal experiences that highlight how a unique logo can strengthen an artist's identity. Discover how a simple symbol can transform into a meaningful representation of one’s artwork. Learn why crafting a personal logo is an essential step in the journey of artistic growth and market presence.
AI Snips
Chapters
Transcript
Episode notes
Logos Create Visual Identity
- Logos form identity and trigger subconscious recognition in audiences.
- Brooks Jensen argues that artists benefit from the same branding principles as companies.
Use A Logo To Signal Artwork Provenance
- Consider using a personal art logo to establish provenance and identity for your work.
- Jensen recommends branding yourself as an artist, not just a photographer, by using 'Brooks Jensen Arts'.
Early Skepticism Turned Into Branding
- Jensen recounts receiving early advice to develop a logo and initially dismissing it.
- As his business grew he realized the advice was valuable and created his own logo decades ago.
