🤔 How to hit the No. 1 rank on the iTunes app store - with Nadav Ashkenazy (GM at Supersonic Studios) 📈

Our guest today is Nadav Ashkenazy, General Manager at Supersonic Studios. Supersonic Studios is a subsidiary company of ironSource, and has had 5 games that have hit #1 on iTunes - and this is just a few months after its launch.

I’m excited for today’s interview because Nadav pulls back the curtain on the ingredients of a blockbuster launch - and the exact process and circumstances that go into a top 10 launch. More importantly, he explains why attaining a top rank on the app stores might NOT be a worthwhile goal in and of itself.

For these and many other insights into what it looks like at the top of the app store charts, I’m very excited to present today’s interview.

Key Highlights:

🤔 Why hitting #1 on iTunes is not a good goal - and what is a better goal instead

📈 Given that iTunes has deemphasized the top charts, how impactful is a top rank on the app stores?

📉 How much has the k-factor associated with a top rank dropped in the current app store compared to the previous version of app stores?

🎮 How Supersonic decides which games to promote.

💰 How Supersonic runs early marketability tests and soft launches to validate a game’s long term profitability.

🚀 When Supersonic launch a game, the key risk is that they may be paying too much for a top rank position.

👀 How Supersonic looks at the allocating installs between organics, paid and cross promo during a launch.

🧮 What metrics Supersonic’s teams are looking at during a launch - and what their launch cadence looks like.

🗺️ How Supersonic evaluate different geos during a launch.

🙋‍♂️ Do Android charts behave differently from iOS charts?

👨‍💻 How Supersonic’s UA teams are structured so as to drive post-launch growth.


Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/how-to-hit-the-no-1-rank-on-the-itunes-app-store-with-nadav-ashkenazy-gm-at-supersonic-studios/

**

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

**

Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co