Ninja Selling Podcast Making Dreams Come True in Second Home Markets
While acknowledging that opportunity exists in every market in these times, the one in particular that Matt and Garrett take look at today is the second home market. This time of year is typically an active time for this market, and with the added dimension of the reopening of society that is occurring across our country, our hosts have some extremely valuable observations and advice for both second home and larger city agents alike.
Much of the information shared in today's episode is based upon the fact that so many people are emerging from their time in 'isolation' with dreams of what they do and do not want for their lifestyle. In light of this, the discussion turns to the notion of selling lifestyle in this 'new normal', highlighting your area's many benefits that enhance this lifestyle, and building connections with agents in larger cities whose clients may be looking for such a transition. Matt and Garrett also offer advice for maintaining contact with second home/seasonal clients year-round which would prove beneficial for all agents out there. So many people are re-evaluating just exactly what they want their life to be like in this post-pandemic world, and today's episode clearly demonstrates how to build your warm list with these people and, to ultimately help make their dreams come true.
Episode Highlights:
- Building your warm list with those with lifestyle dreams
- Selling lifestyles in the 'new normal'
- Maintaining contact with second home/seasonal clients
- Showcasing what your area has to offer, particularly using video
- Larger city and second home market agents linking up
Quotes:
"I'm watching people come out of this time dreaming."
"You guys get a chance right now to sell a lifestyle of living up in these second home markets."
"They've got a lot of friends that are dreaming also…I think there's referrals all around these people."
"The doors are opening up into a lot of different areas of where people can move to, where people can make a lifestyle out of, a permanent lifestyle."
"It's all about stimulating these people that are connected to you to think about what could life be like…you have the keys to that vision."
"If you are looking for a change of pace, if you are looking for a little bit more space in your life, if you are looking for a place to have a little bit more of a getaway, this is what it looks like living here."
Links:
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