00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives

08:34 Defining CRO and its Impact on Revenue per User

28:47 Optimizing Team Structure and Design Support in E-commerce

44:10 The Impact of Video Experiences on Revenue and Customer Engagement

49:48 CRO Testing: Strategies for Optimizing the Customer Journey

55:59 Optimizing Conversion Rates Through Intuitive Navigation

58:12 Balancing Testing and Editorial Decisions in Website Design

01:02:16 Measuring True Incrementality with Marketing Science

01:21:05 Informed Upselling and After-Sell Strategies

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Former Manager and Wrestling Historian Jim Cornette Part 2 - SAS CLASSIC