150. Father of ‘Mobility as a Service’ concept: "People use their car 4% of the time but still pay for it 100%" + User-centric service design & subtle art of balancing stakeholder interests w/ Sampo Hietanen (MaaS Global)

Sampo Hietanen is the founder and CEO of MaaS Global. A civil engineer turned entrepreneur he is recognised as the father of 'Mobility as a Service' concept. 

MaaS Global, runs and operates the award winning Whim app that offers comprehensive and all-encompassing mobility service to people in such cities as Helsinki, Vienna and Tokyo.

Expect to learn:

- How much private vehicles are being underutilised
- Service design principles that meet the demands of modern day users
- How to prosper in API-economy
- How to balance interests of multiple stakeholders/partners
- How all-in-one mobility solution that makes you give up your car looks like

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