Thomas Erl interviews Dr. Tim Bottke, author of the best-selling book "Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return" about some of the hard lessons learned during past digital transformation initiatives. In this first part of the two-part interview, Tim explains how a company's business model plays a key role in ensuring a successful digital transformation and how neglecting this consideration can lead unexpected outcomes.

---

Hosted on Acast. See acast.com/privacy for more information.