Conscious Tech Is Tech Ageist? Digital Accessibility for Seniors | Michal Halperin Ben Zvi
Michal Halperin Ben Zvi is a product strategist and consultant who increases engagement for the 65+ segments in digital products. She has a PhD in Psychology of Aging, speaks at conferences like UX Copenhagen, and writes for Smashing Magazine.
Chapters
(0:00:00) Michal’s Work With Increasing Engagement With Older Users
(0:04:11) Who Are Older Users?
(0:10:36) Standard UI Patterns
(0:16:04) Ageism in Tech and Inclusive Products
(0:19:55) The Overlap Between Age and Disability
(0:22:50) Uncovering Mental Models to Increase Conversion
(0:27:05) Assessing Digital Literacy with UX Research
(0:29:50) Risk Perception as We Age, Microcopy, Labels
(0:34:06) Icons, Gestures, and Hand Regulation
(0:37:14) Designing for Our Own Future
(0:41:12) Advantages of Tapping Into Older Demographics
(0:41:55) Usability Testing(0:46:33) Consequences of Form Design
(0:54:55) Future of Tech and Buying Trends
(0:56:22) AI Adoption and Gen AI
(1:00:03) Lightning Session ⚡️
Where to find Michal:
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