Most STR deals fail before they even start—95% don’t pencil out.

But the ones that work? They’re powered by more than numbers.

In this episode, we break down both sides of the equation: finding deals that actually perform and delivering hospitality that scales profit.

• 10-point hospitality playbook

• Why 95% of STR deals never make sense on paper

• The creative edge investors need to make deals work

• Why service ≠ hospitality (and why guests feel the difference)

• How to balance ROI with guest delight and repeat bookings

00:03:56 – Service vs. Hospitality

00:06:11 – Setting Higher Financial Targets

00:08:09 – Guest Experience at Every Stay

00:15:12 – Building a Hospitality-Driven Team

00:16:23 – Guest-Centric Business Model

00:17:17 – Scaling Means Scaling Leadership

00:20:27 – The Roots of Modern Hospitality

00:22:52 – Designing Emotional Guest Checkpoints

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Defensive Security Podcast Episode 241