81. Networking Like a Pro: Sheri Pettus on Building a Referral-Driven Business

In this episode of The Color of Money, we sit down with powerhouse real estate agent Sheri Pettus, also known as The Real Realtor from Atlanta, Georgia. Sheri shares her remarkable journey from growing up in Boston to building a thriving real estate business driven by authenticity, boldness, and an unconventional approach to lead generation.

Sheri Pettus reveals the secrets behind her success, from striking up conversations with strangers in nail salons and grocery stores to leveraging handwritten note cards, relentless follow-ups, and building deep relationships with high-net-worth individuals at her local country club. Her ability to connect with people on a personal level has led her to sell homes in some of Atlanta’s most exclusive communities.

With humor, confidence, and an unshakable work ethic, Sheri embodies the mindset of never taking no for an answer. She shares her strategy for tracking numbers, overcoming fear of rejection, and transforming everyday interactions into real estate opportunities. Whether you're a new or seasoned agent, this episode will challenge you to rethink how you network, build relationships, and turn boldness into business success.

Resources:

• Learn more at The Color of Money
• Connect with Sheri on LinkedIn
• Become a real estate agent HERE

Connect with Our Hosts

Emerick Peace:

• Instagram: @theemerickpeace
• Facebook: facebook.com/emerickpeace

Daniel Dixon:

• Instagram: @dixonsoldit
• Facebook: facebook.com/realdanieldixon
• LinkedIn: linkedin.com/in/dixonsoldit
• YouTube: @dixongroupcompanies

Julia Lashay:

• Instagram: @iamjulialashay
• Facebook: facebook.com/growwithjulia
• LinkedIn: linkedin.com/in/julialashay/
• YouTube: @JuliaLashay

Bo Menkiti

• Instagram: @bomenkiti
• Facebook: facebook.com/obiora.menkiti
• LinkedIn: linkedin.com/in/bomenkiti/

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