Lobbying Leadership for Planning Resources

01:25 Get IBF Membership
02:30 Getting investment for resources
04:10 Building the business case for investment
06:00 Learn the needs and language of decision makers
07:36 Presenting the benefits: ROI, savings, efficiencies
09:18 Educate leadership about what you do
11:00 Explaining what improved forecast accuracy really means for cash and ROI
12:40 Find a champion with influence
16:04 Be a salesperson
21:40 Be patient

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