Ashley N. Cline - Maximizing Your Event Marketing Success - Episode #110

“[For] some clients who have not necessarily reinvented themselves yet–the experiences that we’ve experienced in the past need a facelift…”

Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. As the VP & Co-Founder at Ice Cream Social, Ashley has over 17 years of experience specializing in marketing strategy, execution, and collaborative efforts. She is a proponent of the importance of word-of-mouth marketing in today's digital age.

Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.

Questions and topics we covered include:

• How Ashley’s love for video games got her into the world of digital marketing.
• Some of the career paths available for digital marketers today (intrapreneur, entrepreneur, and solopreneur).
• What are most event marketers doing wrong in their marketing strategies?
• The best ad placements to consider in 2023.
• Why all event marketers should be learning how to use SMS messaging tactics.
• How to use your CRM platform to optimize your messaging and effectiveness across channels when promoting events.
• Is it possible to fast-track the growth of a startup?
• The secret to creating an “always full” sales pipeline (channel sales and partnerships).

And more!

Skip the intro: 00:04:41

You can say hello to Ashley here - https://www.linkedin.com/in/ashcline/

Visit her website - Ashleyncline.com

If you want to connect with me on LinkedIn - www.linkedin.com/in/kennysoto

Thinking about updating your Martech stack this year? Check out ActiveCampaign! I’ve also used them in the past and they have an amazing platform for anyone who needs to level up their email & SMS automations - https://www.activecampaign.com