#055: How to Build Your Business with the Clients Y ou Really Want

The biggest reason I became self-employed was to have more control. I wanted to have more control over the kind of work I did, when I did it and how I went about it. And I especially wanted to have more control over the people I worked with. I wanted to choose my clients more carefully. Because as a freelance writer I was, essentially, selling a relationship. And I didn't want to have a relationship with people who didn't appreciate me or my work. Or who weren't fun work with. If we were going to work together closely, I wanted to do that only with people I enjoyed, doing meaningful and engaging work. That's what we're discussing in today's episode. And to do that, I've brought in one of the leading authorities on getting clients in the professional services arena: C.J. Hayden. C.J. is the author of the classic book , a book I read, studied and applied in my early years as a freelancer. It has served me very well over the years. So I feel honored to finally have her on the show to talk about finding and working with ideal clients.