

#64: Nat Eliason — Viral Book Marketing and Crypto Confidential
Nat Eliason is the author of Crypto Confidential, where he talks about the WILD inside story of the crypto heyday.
(00:34) Why the creator economy is fragile AF
(05:50) Beating the "algorithm gods"
(06:47) How Nat went viral by hacking BookTok
(17:30) Why you shouldn't focus on "building an audience"
(28:57) Nat's genius book marketing tactics
(37:30) Building Strava, but for writing
(50:47) Why he's now diving into fiction writing
Jason Levin is a viral marketer and Head of Growth at Product Hunt.
Read Jason's weekly advice column on organic social media growth for startups.
Follow Jason on Twitter.
Follow Nat on Twitter.
Subscribe to Jason on YouTube.
Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.