Brand Building for Legal Teams: With Lydia Cheuk, GC at Away

What’s your legal team’s brand? And by that, we mean, what does your team look like from the lens of the rest of the organization?

Join Away’s GC Lydia Cheuk as she shares insights on marketing Legal within the organization, authentically building your personal brand, shaping legal as the first hire at early-stage companies across different industries, and more.

We’ll also discuss Lydia’s experience in supporting the business through hypergrowth, a pandemic, and then through the recovery period, as well as offering stability and support during transitions.

Read detailed summary: https://www.spotdraft.com/podcast/episode-7

Topics:

Introduction: 0:00

Making the jump from law firm to in-house life: 3:11

Lydia’s journey at an entertainment studio start-up called First Look: 7:03

Hiring at the right time and building a strong team: 09:33

Moving from Media to the Direct-to-Consumer (DTC) sector: 11:56

Building relationships and trust with the executive team: 14:25

Empowering your team and improving motivation and retention: 16:49

Fostering a unified culture and goal within the legal team: 19:13

Driving visibility into legal’s impact and improving legal’s brand: 20:34

Building a brand for your team and for yourself: 24:19

Lessons from Away's hypergrowth phase and pandemic challenges: 28:24

Being on NYU Law’s venture fund jury: 31:37

Closing questions: 33:23

Connect with us:

Lydia Cheuk - https://www.linkedin.com/in/lydiacheuk/

Tyler Finn - https://www.linkedin.com/in/tylerhfinn

SpotDraft - https://www.linkedin.com/company/spotdraft

SpotDraft is a leading CLM platform that solves your end-to-end contract management issues. Visit https://www.spotdraft.com to learn more.