Our guest in today’s episode is Amy Monier, former Director of Product Marketing at Zynga and founder at Appspand, an app marketing agency for mobile startups. In today’s episode, she talks about how marketing and product teams can leverage and track user-generated referrals (UGRs) to drive new user acquisition.

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/user-generated-referrals-amy-monier/

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KEY HIGHLIGHTS
🎯Finding a New Audience - Utilizing User-Generated Referrals (UGR) for app downloads
🧠Psychological Motivations for UGR- Four psychological motivations in driving UGR
📊UGR Tracking and FTUE - How tracking and onboarding can be customized for UGRs
📣Referral Program Promotion- Create awareness for your referral program through owned media

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