The Three Types of People Who Attend Webinars

The podcast discusses how there are three main types of people who attend webinars. The first group consists of those who have a persistent problem that they have been unable to solve, and the situation has worsened over time. These individuals seek webinars as a potential solution. The second group comprises individuals who follow the principle of the slight edge. They understand that attending multiple webinars may be time-consuming, but even a small edge gained from one webinar can greatly benefit their business. The third group includes those who are intrigued by a webinar's content and fear missing out on valuable information. The speaker emphasizes that by finding what the audience desires most, they can ensure high webinar attendance, especially among desperate markets.