We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.

Retail media plays a critical role, but are advertisers wasting money without realizing it? Many brands are spending big on retail media ads—but how many of those customers would have bought the product anyway?

Today, I’m joined by Ben Dutter, Chief Strategy Officer at Power Digital, a leader in data-driven marketing strategies. Ben has helped brands optimize their retail media investments by focusing on incrementality—ensuring that every ad dollar spent is driving actual new revenue, not just cannibalizing organic sales.

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eTail Palm Springs: https://etailwest.wbresearch.com/

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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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