The Intrinsic Value Podcast - The Investor’s Podcast Network

MI100: Masterclass on Building an Online Course Business w/ Jacques Hopkins

Jul 7, 2021

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IN THIS EPISODE, YOU’LL LEARN:

5:19 - The six side-businesses that Jacques started that failed, why they failed, and how he realized that creating a piano course was the right choice for him
12:21 - Lessons Jacques learned from his failures and how he’s applying them to his business today
18:15 - Why there is a misconception that online courses are an easy way to riches,
21:28 - What other myths there are around online courses, and what the actual truth is
23:94 - How to actually convert YouTube viewers into customers and what kind of call-to-action one can use to do so
36:38 - What to consider when deciding to quit one’s job and what kind of “ah-ha” moments to watch out for in order to take the leap into becoming a full-time entrepreneur
46:07 - Where to start when building an online course and how to build an audience without any existing following
48:21 - If starting on YouTube is a good strategy when building an audience for an online course and if it can be an additional revenue stream (or just a purely top-of-the-funnel type strategy)
54:02 - What a funnel is and what it means when something is top-of-funnel
55:52 - How to think about the dynamic of giving away content for free versus making people pay for a product
59:43 - The big shift that happened in Jacques online course business that saved him from going back to his former job
58:36 - What an evergreen funnel is and the work needed to make one actually work
1:01:22 - Where to learn and how to learn marketing strategies and software tools that Jacques uses today
1:04:48 - The first thing one should focus on learning and how to go about it if one is just starting out as a brand-new course creator
1:14:03 - How to focus as an entrepreneur, especially if you want to create multiple projects
1:17:34 - Habits or principles to incorporate into one’s life that will lead to success
And much, much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

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Jacques Hopkins’ podcast, The Online Course Show
Jacques Hopkins’ The Online Course Guy website
Ramit Sethi’s book I Will Teach You To Be Rich
Robert Cialdini’s Book Influence, New and Expanded: The Psychology of Persuasion
All of Robert’s favorite books

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