Is Pre-Selling For You? EP 95

There’s a strategy that’s discussed in digital marketing and online sales – it’s so popular that it’s taught as a go-to method for filling your course.  

That’s today’s topic: pre-selling. Is it for you? How can you decide if it fits your course, and the clientele you are looking to reach?  

This can be a good strategy because it can alleviate inventory issues and help with up front costs. It’s worth knowing the pros and cons so you can determine if this is a good fit.  

One key benefit that’s mentioned most often is that you are testing the market before spending a lot of money and time on development. You will definitely find out if your audience wants what you have to offer.  

If you are new to this business model, I don’t advise pre-selling. It creates a lot of pressure to get things done in a very short time frame. Your audience might still be getting to know you and might not be ready to invest just yet.  

If you have a large following of people who know you and are already familiar with your work pre-sales might work well. You will have their trust based on the relationship you’ve been nurturing with content, and other things they may have already purchased from you.  

Creating your course helps you home in on what is going to work. The process is instructive for the creator. If you are new to the process, plan on needing more time than you expect.  

Everything from writing and recording the content will take longer as well as understanding how your tribe can best learn what you are teaching. What do they need to know before signing up?  

One of the biggest things to consider: what happens if only 2 people (or 12 or 20) buy from your pre-sale campaign? You now need to deliver, and you are committed to the investment of time and resources.  

Hear the 5 questions to consider as you plan your course as well as your launch method.  

Prospective clients want to know that you are going to solve their problem. I hear “tell me what to do” all the time when I’m chatting with clients.  

Lastly, how do you work best? Do you like to be rushing right up to deadlines or do you like planning things out and staying two steps ahead?  

Choose a path that sets you up for success.  

Learn more about your ad choices. Visit megaphone.fm/adchoices