Up in smoke: How Big Tobacco is keeping us hooked

The rise of vapes and ever-increasing cigarette regulations are a big threat to Big Tobacco. What new methods have they dreamed up to keep us smoking? Dr. Kasia Tomasiewicz is joined by tobacco industry expert Robert Branston, associate professor in business economics at the University of Bath, to explore how Big Tobacco is still raking in huge profits.

• “Tobacco is a product like no other legal product in terms of its lethality.”
• “The profits are as addictive for these tobacco companies as tobacco is for the consumers.”
• “It's very easy to think tobacco is yesterday's problem, but in large parts of the world tobacco use is going up.”

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Presented by Kasia Tomasiewicz. Assistant producer: Adam Wright. Audio editor: Jade Bailey. Music by Kenny Dickinson. Managing editor: Jacob Jarvis. Group editor: Andrew Harrison. THE BUNKER is a Podmasters Production.

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