Building out from Richard's Extreme Agency Playbook we dive into the issue of co-located and distributed teams. More accurately we really dig into the current state of many teams: Unintentionally Hybrid.
COVID created an industry of unintentionally hybrid teams and we're only starting to deal with the aftermath. While enterprises are forcing a Return To Office policy agency owners can't convince, beg, or bribe staff to come back into the office.
The moral of the story is in-person interaction is worth fighting for. You may need to manufacture it more deliberately if you're a distributed team, but the value remains irreplaceable.
How can your remote team draw on the benefits of in-person interactions? What experiments can we conduct to test the viability of different team structures? What is the underlying danger teams that were once co-located, but now distributed need to be scared of? Let's do it.
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