From Sommelier to Sales Strategy with Haley Moore, Acquire

“People relate to people, not tasting notes,” says Haley Moore, founder of Acquire

In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes Haley Moore, founder of Acquire, to explore the intersection of hospitality and B2B marketing. From her Michelin-star sommelier roots to reimagining virtual and in-person events for top brands, Haley shares how human connection—not decks or tasting notes—is the key to unforgettable customer experiences.

She shares her belief that the best events aren’t necessarily the biggest or most expensive—they’re the most personal. Haley breaks down why surprise-and-delight isn’t just a hospitality trick, but a scalable B2B strategy, and why the smallest gestures often make the biggest impressions.



In this episode, you’ll learn:

1. How Acquire brings Michelin-level hospitality to virtual and in-person B2B events
2. Why personalization at scale beats templated “event in a box” strategies
3. The power of follow-up: what happens after the event matters most

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-moore-9606711a6/

Explore Acquire: https://acquire-wine.com 

Timestamps:

(00:00) Intro

(01:15) Haley's journey in the restaurant business

(02:01) The birth of Acquire during the pandemic

(02:25) The evolution of virtual events

(03:13) The magic of wine and storytelling

(05:33) Jonathan's background and insights

(08:52) The power of hospitality in business

(15:44) Learnings about founding and scaling a business

(18:50) How salespeople are missing what actually matters