Founder and CEO of Canoa, Federico Negro, was born in Uruguay during a time of political turmoil and lived in four countries by age 14. As a teenager in Chicago, he used music as a means of learning English, and during college became fascinated by forensic architecture, which informed his fixation with “how we build with what we build.” An Architect, designer, toolmaker, and entrepreneur, his first company, CASE, was acquired by WeWork. From there he served as the Global Head of Design for Wework during the company’s rapid expansion, and witnessed first-hand the pain points and environmental challenges that could be mitigated with better tools. So in 2019, he founded Canoa, an AI-driven, collaborative software aimed at revolutionizing the interior design and furniture industries by addressing environmental issues and becoming a tool to help us build a better future.

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