Desiree Haller, the Founder and CEO of SubSafe, joins the show to share her journey from soggy sub sandwiches in the cooler to inventing the products to keep them fresh. Hear how to differentiate your products, create a lifestyle brand, inspire your team to be entrepreneurial, Desiree’s favorite sub of all time, and the showdown with the goliath grouper. Connect with Desiree at TheSubSafe.com and on social media
