The Nourished CEO Podcast How To Make More While Working Less with James Wedmore
I don’t know about you, but I don’t want my entire life to revolve around my business. As time goes on, I’m more and more interested in having a better quality of life by creating a balance between the work I do and my other passions.
To tell you how to achieve this balance, I’m doing something different with this episode. I’m tag-teaming with my coach, James Wedmore, to share some amazing advice about how you can make more money while working less.
About James Wedmore
James Wedmore was born and raised in sunny Laguna Beach, CA and now resides and runs his business in the beautiful red rocks of Sedona, AZ. For the last 15 years, James has leveraged his expertise to help teach Digital CEOs how to build and scale their online businesses through courses and trainings like his signature program, Business By Design, other programs such as Sales Page By Design, and Nail Your Niche, as well as many other business-building trainings inside of James’ abundant course library.
Along with being notorious in the online space for his unrivaled online courses and content, James also facilitates Next Level, a strategic, group-coaching experience as well as his high-level Mastermind, The Performance Mastermind.
When James isn't working, he can be found hiking, flipping homes for Airbnb, or off-roading through the rocky terrain of Sedona. His motto is simple: Work hard, play harder!
Free Yourself From the Time-Money Paradigm
As this episode starts off, James describes the lessons he’s learned since starting his business. At the heart of making more while working less is freeing yourself from what he calls “the employee mindset” where we connect earnings with time spent working.
This comes down to thinking strategically about how you earn money. Central to this is the creation of leveraged offers. These are scalable offers that do not rely on the number of people who buy them from you. Online courses, memberships, and digital products can all be these types of offers.
Once your offer is in place, an automated system to get it in front of many people should be in place. If you don’t have a way for thousands of people to see it all at once, you don’t have a way to make it work for you without spending lots of time on it. Both the offer and the sales process must be leveraged and scalable.
Changing the Way You Think About Time and Money
In the second half of this episode, I join you to discuss my take on breaking the time-money connection and how I do it in my business. I think about doing this in two different ways. First, there’s looking at the actual structure in your business that either support or breaks this connection. This is where putting those scalable processes in place will help.
It also comes down to shifting your understanding that more hours at work equals more earnings. This is something I regularly work on. It’s an ongoing process for sure, but something that is essential for any successful entrepreneur.
What’s something that you’ve been putting off in your business that will help you make more and/or work less? Leave a comment on the episode page!
In This Episode
- Freeing yourself from the employee-time paradigm [7:45]
- Being strategic by creating leveraged offers [16:00]
- Why you need premium pricing and lifetime customers [18:35]
- Addressing your limiting beliefs around the time-money connection [30:30]
- Combining premium pricing with leveraged offers as you grow your business [34:15]
- Freeing up your time through delegating tasks and responsibilities and repurposing content [39:35]
Quotes
“If you are an entrepreneur, you must once and for all shed the identity of the employee paradigm and step into the world of entrepreneurship.” [9:12]
“When your prices are higher for a leveraged and scalable product, you’re going to make more by working less.” [20:30]
“What I’ve found is when you are very intentional, what you will find is that when you do less, you end up making more.” [27:52]
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