McAlister’s Deli Drives Loyalty with a ‘Little Something Extra’

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Danielle Porto Parra is the head of marketing for McAlister’s Deli, which has nearly 500 restaurants in 28 states serving sandwiches, spuds, salads, and of course their famous McAlister’s Sweet Tea.

Loyalty360 CEO Mark Johnson — a huge McAlister’s Deli tea lover — spoke with Parra about the brand’s overall customer engagement practices, its loyalty programs, and the changes that have occurred over the last two years.