Tanner upsells $5k coaching clients from $100 website audits on Fiverr.
Improved sales script led Tanner to increase close rate from 10% to 40%.
Deep dives
Tanner's Sales Funnel Strategy and Success
Tanner effectively lands clients using a Fiverr gig where he offers website audits for $100, upselling them into his coaching program for $5,000 plus per month. By improving his sales script, Tanner increased his close rate from 10% to 40%. He targets business owners in e-commerce or lead generation, helping them increase funnel conversion rates and lower customer acquisition costs.
Services Offered by Tanner
Tanner's 'Fuel Up Your Funnel' program aims to achieve a minimum conversion rate of 10-15% for clients within two months. He provides 15 minimum viable concepts for validating messaging and offers a process involving seven micro tests to build a successful funnel from the start. His services cater to existing businesses with traffic and data, with pricing structured at $6,000 for two months, factoring in a $1,000 ad budget investment.
Improvements in Tanner's Sales Process and Pricing
Through confidence in his script and pricing strategy, Tanner increased his rates from $1,000 to $2,500 per month, with plans to raise them to $10,000. The revised script and a focus on confidence in sales calls led to an increase in conversions and upfront payments from clients. To enhance fulfillment and scalability, Tanner is streamlining his processes with a structured process framework and partner collaborations.