The Wirecutter Show Don't Get Swindled on Black Friday
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Nov 29, 2024 Nathan Burrow, Wirecutter's senior deals editor, shares expert strategies for navigating the chaotic Black Friday landscape. He discusses how many deals are designed to mislead shoppers and offers tips for spotting genuine discounts. Burrow emphasizes the importance of understanding pricing tactics and recommends focusing on small kitchen appliances and electronics. He also touches on secure payment methods and creative gift ideas like shared subscriptions, aiming to empower listeners for savvy holiday shopping.
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Finding Real Deals
- Look for substantial discounts on quality products during Black Friday sales.
- Be wary of inflated list prices; compare the sale price to the lowest price you've seen all year.
MSRP Manipulation
- Retailers often manipulate prices by inflating the Manufacturer's Suggested Retail Price (MSRP).
- This tactic creates the illusion of a significant discount, even when the actual discount is minimal.
MAP Pricing
- Minimum Advertised Price (MAP) agreements between manufacturers and retailers restrict advertised discounts.
- This practice limits price competition and makes it harder for shoppers to find the best deals online.