Jeremy Miner - Selling to an Unsellable Generation

In this week’s episode of the SIMPLE brand podcast, I talk with Jeremy Miner, host of the  Closers Are Losers podcast!

When I was in college twenty-plus years ago, a handful of us loved watching the movie Glengarry Glen Ross.

And we absolutely LOVED Alec Baldwin’s scene where he’s teaching his lesson to on closing deals. At one time, some of us could even quote his monologue verbatim.

 Always Be Closing.

Now whether that way of selling truly worked or not was up for debate. What isn’t up for debate is that method (even if it did work at one time) is completely outdated.

Today’s consumers, today’s customers, today’s buyers are different. With the tools and information they have, they’re savvier than ever. They have the ability to take their money and give it to someone else quicker than ever.

The way they research, the information they have available to them, the way they interact with (and choose to interact with) sales reps - has completely changed.

But too many brands aren’t recognizing this change. Too many brands aren't recognizing the need to change their approach to selling. And they’re starting to fail and become completely irrelevant to their customers. And when that happens, they can’t figure out why. They can’t figure out how to adapt.

Thankfully, this week’s guest has the lessons and strategies to help brands adapt to these changes - it’s Jeremy Miner.

Jeremy is the Founder and Chairman of 7th Level, a Global Sales Training company. He’s been featured in the Wall Street Journal, Forbes, Inc, Entrepreneur, and lots of other publications.

Jeremy and I talk about his lessons on being able to influence and sell to anyone today. SPOILER ALERT: it’s all about being a problem finder AND a problem solver... NOT a product pusher.

What’s great here is that you can apply these lessons in most any aspect of your career or business. Whether it’s client relationships, whether it’s your leadership, whether it’s other teams you collaborate with, whether it’s your customers -  If you’re wanting to influence someone else to take action - this discussion is for you.

Some of the topics we discuss include:

• Why we need to become problem finders and problem solvers, not product pushers
• How to find customers' problems through questions
• Why no one trusts you when you say you’re better or even the best
• Why top marketers and top salespeople are collaborative
• The value of learning psychology and human behavior in order to sell more
• How dialogue is the most persuasive form of selling
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RESOURCES FROM THIS EPISODE

• Jeremy's free Sales Revolution group - [LOTS of great resources here!]
• Jeremy's podcast: Closers Are Losers