Pinterest is the typically underutilized social platform that's quickly gaining momentum. When you look at things it has over other social platforms – longevity of content visibility, inexpensive – it's a no-brainer for businesses, especially those with tight marketing budgets.
Peg Fitzpatrick teaches us how to make Pinterest work for small businesses by helping us build relationships with influencers, creating different boards to highlight multiple facets of our brand, how to use enticing text and photos, and how to promote our events using Pinterest.
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