This podcast episode might just take you by surprise a little bit. The topic? Live launching. Yes, you heard that right. Despite our well-documented skepticism towards live launching, we still acknowledge that live launching is a very prevalent tactic that most business owners try … until it fails.

The trouble is, live launches are a high-stakes game. And for some entrepreneurs, the risk can be as high as gambling away six months or even a year’s worth of income on a single throw of the dice. So if a launch fails, how do we recover? Instead of making decisions out of desperation (and risking long-term damage to your business), it’s important to see it as an opportunity to learn. Join Nicki and Kate as they explore what a failed launch can teach you about your business, your audience, and yourself.

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Mentioned on this Episode

• Combining Live Launching with a Circuit – Carina’s Story

Related Links

• This New York Times Bestselling Author Uses a Circuit to Sell Her Course – Ruth’s Story
• Live Launching Tips
• How To Sell Your Product Online…Without Live Launching or Evergreen
• From 4 Years of Live Launching to Consistent Re

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