S2E01: Scaling Fast, Cross-Functional Leadership & Surviving Near-Failure – Interview with Maya Moufarek

From Google to high-growth scaleups to the boardroom, Maya Moufarek has spent 20+ years helping founders scale their businesses. As the founding CMO of Pharmacy2U, she helped grow the UK’s largest online pharmacy to a scale equivalent to opening a new pharmacy every 2.5 days. Today, she’s a fractional CMO, board member, and angel investor, helping startups build scalable, profitable growth engines.

In this episode, Maya shares:

• 🚀 Scaling from startup to industry leader: How Pharmacy2U grew and the challenges they faced

• 🤝 Cross-functional leadership: Why aligning senior teams (“first teams”) is critical in scaleups

• 🔥 Lessons from Google & AMEX: What big tech taught her about stakeholder management

• ⏳ Surviving near-failure: What she did when the company was running out of cash

• 🏦 Navigating board & investor relations: How to handle tough conversations at the top

• 🌍 Building a portfolio career: How Maya balances operator, investor, and board roles

Where to Find Maya:

🌍 Website: MarketingCube.co

🔗 LinkedIn: Maya Moufarek

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