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The Marketing Scientists
How to make testing fun with Mustafa Ibrahim (HelloFresh)
May 10, 2024
30:56
Today’s guest is Mustafa Ibrahim. Mustafa currently spearheads Global Marketing Data at HelloFresh. With a robust background in Marketing Science and Customer Analytics, he leverages data-driven strategies to optimize unit economics and drive product expansion. Here are three things I learnt from Mustafa:
- How different sectors approach marketing science
- Agility over specialization
- Educating teams about the significance of testing in marketing strategies
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