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The Hustle Daily Show
Life Savers Holes: the candy the world forgot
Feb 13, 2024
Learn about the rise and fall of Life Savers Holes, a 90s candy that didn't quite make it. Discover the reasons behind its disappearance and the nostalgia associated with it. Dive into the history of Life Savers and their various products, including a failed soda. Explore the unique mouth feel of Life Savers candies and how it contributes to the overall experience. Don't forget to subscribe to The Hustle Daily Show and sign up for their newsletter!
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Quick takeaways
- Lifesaver's Holes faced significant setbacks and declined in sales after a recall was initiated due to instances of teenagers choking on the lids, highlighting the importance of product safety and packaging design.
- Lifesavers' brand has experienced both successful and unsuccessful product offerings, with hits like Cream-Savers and Lifesavers Gummies, showcasing the importance of innovation and understanding consumer preferences in the candy industry.
Deep dives
Failed 90s Product: Lifesavers Holes
Lifesaver's Holes were a candy product that capitalized on the byproduct of the Lifesaver candy-making process. These holes were sold separately, reducing waste and appealing to calorie-conscious consumers. The branding, though the holes were essentially small mint-like candies, made it more enticing to consumers. However, the product faced issues when several instances of teenagers choking on the lids occurred. A recall was initiated, and the packaging was revamped, but the damage was already done. Sales dramatically declined, and even the introduction of a new flavor couldn't revive the brand. This case stands as an odd disintegration of a product that had initially shown promise.
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