Business Security Weekly (Audio) Security That Sticks: Shaping Human Behavior - Rinki Sethi, Nicole Jiang - BSW #418
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Oct 22, 2025 Nicole Jiang, Co-founder of Fable Security, and Rinki Sethi, CSO at Upwind Security, delve into the significant challenge of human error in security. They discuss how traditional training fails to change behavior, advocating for personalized, context-driven interventions instead. Jiang explains the power of AI in delivering timely nudges and behavior modification, while Sethi emphasizes embedding security into company culture. Their insights underscore the necessity of adapting security strategies to align with human behavior for lasting change.
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Timing Trumps Annual Training
- Annual compliance training fails because it's episodic and not timely where behavior actually changes.
- Rinki Sethi explains behavior changes only stick when delivered at the moment someone needs to act.
Personalize Training By Role And Risk
- Use behavioral and role data to deliver targeted, relevant interventions rather than one-size-fits-all training.
- Nicole Jiang recommends combining AI and behavioral science to adapt training to emerging threats.
Driving Habits As A Culture Example
- Ben Carr compares driver turn-signal habits to security behaviors to illustrate cultural norms.
- He uses his son's driving lessons to show why culture, not just rules, drives consistent safe behavior.