The Briefing

Welcome to Country controversy + 'Get ripped, get rich and get a girl'

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Apr 27, 2025
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INSIGHT

Mainstream Masculinity Influencers' Impact

  • Masculinity influencers are mainstream, with 60% of young men engaging with their content globally.
  • The content mixes helpful self-betterment with harmful misogyny, affecting young men's attitudes and mental health.
INSIGHT

Flexible Masculinity Not Toxic

  • Movember promotes a flexible masculinity focusing on relational, emotional, and mental health.
  • The term 'toxic masculinity' alienates men and hinders productive conversations on men's health.
ADVICE

Avoid 'Toxic Masculinity' Label

  • Avoid labeling harmful behaviors as 'toxic masculinity' to prevent men from disengaging.
  • Focus on specific harmful actions to foster inclusion and effective gender equality dialogue.
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