David A. Banks is a Lecturer in the Geography and Planning department director of the Globalization Studies program at University at Albany, SUNY. His new book, The City Authentic: How the Attention Economy Builds Urban America, tells us how American cities are branding themselves with crafty historical “authenticity” in order to draw the creative class to populate and revitalize their dying towns. In this conversation, Banks explains how this nostalgia-driven gentrification, amplified by social media, is a powerful engine in 21st century urban planning, as capital endlessly asks us to “eat the past.”

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