Ep. 375: Boy Smells' Matthew Herman is Breaking the Fragrance Binary

Matthew Herman talks with Jess about what inspired him and co-founder David Kien to create Boy Smells, a buzzy brand that makes "genderful" candles, perfumes, and underwear. Matthew, a former fashion designer for brands like Proenza Schouler and Nasty Gal, shares the story of his fragrance company’s mega-rise during the pandemic, tells us about the time collaborator Kacey Musgraves popped up in his DMs, and explains why beauty is embracing gender inclusivity better than the fashion industry.

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