MacBreak Weekly (Audio)

MBW 994: Tim Cook's Labubu - Apple Rebrands 'Apple TV+' to Just 'Apple TV'

8 snips
Oct 15, 2025
Speculation surrounds Tim Cook's potential retirement as California enacts an age verification law affecting smartphone setups. Apple teases a new MacBook Pro and rebrands 'Apple TV+' to just 'Apple TV', raising branding implications. Exciting changes are seen in the latest iOS and macOS betas. The company ups its bug bounty to $2 million, encouraging ethical hackers. Discussions emerge on Apple's AI strategy and a class action lawsuit related to training data. Plus, a mysterious 15-year-old fix regarding AntennaGate is unearthed, shedding light on past controversies.
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ANECDOTE

Tim Cook's China Livestream

  • Tim Cook visited China, received a custom LABUBU doll, and joined a livestream sales event on Douyin.
  • Hosts noted he engaged directly with local customers rather than doing a traditional global keynote.
INSIGHT

Apple TV+ Rebranded To Apple TV

  • Apple quietly rebranded Apple TV+ back to simply Apple TV by changing text and artwork in assets.
  • Hosts framed this as pragmatic acceptance of what consumers already call the service.
ADVICE

Prefer Parental Age Declaration

  • Use parental controls at device setup to assign a child's age rather than submitting government IDs.
  • Relying on parents' declared ages minimizes sensitive data collection and reduces privacy risk.
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