Coffee With Cole: The Digital Writing Podcast Why Follow-Ups Are Actually An Act of Kindness
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Mar 11, 2025 Discover why follow-ups are actually acts of kindness, not just sales tactics. They help busy clients make decisions and recognize their challenges. Learn how to reframe client questions for better communication and trust. Explore the art of crafting educational email courses and addressing writing mistakes. Marketing is portrayed as an experimental journey, emphasizing adaptation and creativity in connecting with clients. Persistence in follow-ups is celebrated for its value in building relationships.
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Explain Email Course Value
- To explain the value of email courses, ask clients about their customers' common questions.
- Then, position the course as answering those questions automatically.
Reframing Client Questions
- When clients ask questions, determine if you need to answer or reframe.
- Reframing helps you control the conversation and position your services effectively.
Perfect Course Module
- Use the "perfect course module" framework: reasons, mistakes, benefits, steps, FAQs, examples.
- Mistakes are particularly engaging and can sustain lengthy discussions.