Why Personal Branding Should Come AFTER You Build a Real Business | Marian Esanu

Most people rush into building a personal brand — and end up stuck with views, likes, and no real business to show for it.

In this episode, Marian Esanu breaks down why personal branding should come after you’ve built something real, not before. From fake authority and imposter syndrome to why most creators can’t convert attention into sales, this conversation challenges the way entrepreneurs think about visibility, credibility, and long-term value.
If you’ve ever felt pressure to “build your brand” before you’re ready — this episode will change how you approach it.

Key Topics Covered
• Why starting a personal brand too early can hurt your credibility
•The difference between being an expert vs an enthusiast
•Why views and followers don’t matter if you can’t convert them into revenue
•How real businesses create authentic, scalable personal brands
•The danger of building a brand that can’t be sold or exited
•How to research competitors instead of reinventing the wheel
•Why paid traffic + organic content beats chasing virality
•Turning content into an actual business asset

Who This Episode Is For
Entrepreneurs building (or thinking about building) a personal brand
Creators struggling to monetize their audience
Business owners tired of “fake guru” branding advice
Anyone who wants authority without pretending to be an expert

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Keep up with Marian Esanu
• Personal Branding Ninja
• Momentum Podcast