SportsPro Podcast

The Champions League returns to Istanbul and a special report from the women's final in Eindhoven

Jun 8, 2023

40:40

George Breare and Tom Bassam are back together for this week's podcast, discussing all things Champions League, plus we hear from SportsPro reporter Josh Sim who was lucky enough to attend the Women's Champions League final in Eindhoven.

Talking points:

Wasn't Istanbul supposed to host the final in 2021? (2:45)
How the tournament can bring in major sponsors (4:30)
Why it's important for Uefa to get this event right (8:23)
Pepsi and creating an event around the final (10:17)
Looking back at the Women's Champions League final (14:16)
Josh dials in from Eindhoven (21:30)
Rachel Yankey on the growth of the Women's Champions League (23:27)
PepsiCo CMO Mark Kirkham on how the brand is tapping into the women's game (27:08)
How Gatorade is activating at the final (31:44)
Josh's pre-match thoughts from the Philips Stadion (33:33)
Post-match reaction and big picture thoughts on the tournament (36:47)

(Note: At around 6min Tom mistakenly mentions Istanbul Airport processes 200 million flights per year, this figure actually refers to passengers)

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.