This is the 50th episode of the Less Chatter, More Matter podcast and we are so stoked to reach this important milestone!

So stoked, in fact, that we chose this week to tackle a highly controversial topic in the comms world: how to talk about the value of comms to non-comms people. Also known as, how to tell people what you do when they're fairly sure your role is solely making PowerPoints.

In this episode, we share some tips for those of you who work in comms or who need to get comms support for your business or team, alongside talking about the differences we can draw between roles to showcase value across the board. We touch on the big topics for value, including employee attraction and retention, reputation management, engagement and awareness - but we also touch on how to show the value of these seemingly intangible outcomes in ways that the C-Suite can understand.

So, join us this week for a how-to on talking comms!

Links mentioned in this episode:

Episode 48: New year, new job - How to land that comms job you want in 2024
Episode 14: What’s the difference between a strategy and a plan?
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#50 How to talk about the value of communications to non-communications people