Best Story Wins The Secret Behind Building a Retro-Futuristic Brand with Aaron Zide of Halcyon
Aug 15, 2024
37:54
How does a cybersecurity startup blend retrofuturistic vibes with innovative anti-ransomware strategies to stand out in a crowded market?
Our guest today, Aaron Zide, Creative Director at Halcyon holds the answer to this question.
In this episode, Aaron shares invaluable insights on the challenges and opportunities of maintaining a distinctive brand identity while remaining agile and creative. He explores how Halcyon projects a retrofuturistic and serene vibe and discusses the innovative marketing strategies that have helped the brand cut through the noise and retain customers' attention in the long run.
We also discuss:
Our guest today, Aaron Zide, Creative Director at Halcyon holds the answer to this question.
In this episode, Aaron shares invaluable insights on the challenges and opportunities of maintaining a distinctive brand identity while remaining agile and creative. He explores how Halcyon projects a retrofuturistic and serene vibe and discusses the innovative marketing strategies that have helped the brand cut through the noise and retain customers' attention in the long run.
We also discuss:
- How to manage a global team while maintaining a unified brand tone and message.
- The need for open-minded adaptation and embracing new marketing channels.
- How to stay true to the brand’s unique identity while incorporating feedback and societal changes.