Pete Hawley (former executive at 100 Thieves, EA, Zynga, Lionhead, Sony, Telltale, and Mythical Games) and Alexander Seropian (founder of Bungie, Industrial Toys, Wideload, and Look North Games) unpack their experiences with the Unreal Editor for Fortnite (UEFN) platform, discussing marketing strategies, player engagement, technical limitations, and opportunities.

00:00 Introduction to Heroic Labs

01:01 Meet the Legends: Pete Hawley and Alex Seropian

01:43 Pete’s Journey and Insights

03:27 Exploring UEFN: Challenges and Opportunities

08:19 Alex's Perspective on UEFN

11:33 The Future of UEFN

23:11 ROI in UEFN Development

35:42 Challenges in Game Development

44:14 Monetization Strategies

49:53 Marketing and Launching

01:02:52 Lessons Learned

01:12:54 Final Thoughts

"Drill, baby, drill!" whilst LA burns