The Neverending Battle Between Marketing and Fulfillment

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This rule is a constant reality inside law firms…

The problem that you’re solving today is going to create a different problem.

In this instance…we’re talking marketing and fulfillment. For example…

If you nail the marketing, you have to figure out fulfillment. 

Once you hire people for fulfillment, you have to figure out ways to keep things going on the marketing side.

There’s never going to be an end to this cycle.

These things have to move in lockstep as much as possible, but they will never be in perfect unison.

So, what’s the best way to systematize and gain confidence in this perpetual cycle that’s necessary for growth, and why do firms get stuck figuring this out?

In this week’s podcast, Jan discusses why neverending battle can be particularly challenging for some firms, and what simple steps are necessary to gain control of this cycle.

There’s much more to learn in this episode about scaling your firm, so tune in now!

In this episode: 

• 0:55 - The front house versus the back house
• 1:25 - If you’re stuck at a specific level of growth against your will…
• 2:43 - Why this battle is particularly tough for solo firms 
• 4:39 - A common situation where people get stuck
• 6:32 - Understanding your first and second moves for growth
• 8:29 - A requirement after tripling your headcount 

About Our Host:

Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

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